James Bergl, Co-Founder of Bluebird and long-time IT channel leader, is part of Channel Guru’s Trusted Network. With over 17 years of experience launching and scaling vendors like Datto and Pax8 across APAC, James has built a reputation for helping MSPs design high-performing sales teams, scalable go-to-market strategies, and thriving partner communities .

If you’d like to see if James can support your business, start with a discovery call with Brad.

Offers Available Through James

1. Focused Sales Coaching Call 

• A 60–90 minute deep-dive to solve your most pressing sales or hiring challenge.

• Topics include sales hiring, comp plan design, pipeline structuring, lead generation, or KPI setting.

• Includes a recording and an actionable post-session plan.

2. Sales Function Audit & Advisory for MSPs and Tech Businesses 

• A structured consultancy engagement to review your sales foundation before you scale.

• Covers sales roles, salary benchmarking, comp plans, process, and collateral.

• Includes a full recommendations report, briefing call, and debrief.

3. Sales Hiring Readiness Assessment for MSPs 

• A custom scorecard and traffic-light report to assess if you’re ready to hire your next salesperson.

• Evaluates compensation plans, onboarding, sales management readiness, and KPIs.

• Includes a debrief call and custom-built comp plan, job description, or enablement plan.

👉 Next Step:
To explore whether James’s expertise can help your business, start with a discovery call with Brad.